Area Sales Manager
Compensation: $135k/year base + bonus (up to $300k all-in)
Location: SW, FL
Company: Leading Public Homebuilder
About the Role
SECCA Search Group is proud to partner with a leading public homebuilder to hire an Area Sales Manager overseeing a key Florida market. This is a high-impact leadership opportunity for an experienced new home sales professional who thrives in fast-paced environments and enjoys building, coaching, and scaling high-performing sales teams.
In this role, you’ll oversee multiple active communities across the market, drive sales performance, and partner closely with division leadership to execute growth initiatives. This position offers strong compensation, long-term stability, and a clear path for advancement within a well-capitalized, respected homebuilding organization.
What you’ll do:
Lead and optimize sales performance across multiple active communities.
Recruit, train, coach, and develop new home sales consultants to consistently meet and exceed sales goals.
Analyze local market conditions, buyer trends, and competitive activity to inform pricing and positioning strategies.
Collaborate with marketing, construction, and division leadership on new community launches and absorption pacing.
Prepare weekly sales reports, forecasts, and KPI dashboards for senior leadership.
Ensure exceptional customer experience standards and strict adherence to company sales processes.
What we’re looking for:
5+ years of new home sales experience, with demonstrated leadership or multi-community oversight.
Strong understanding of the Florida housing market and buyer demographics.
Proven ability to coach, motivate, and scale high-performing sales teams in a production homebuilding environment.
Bachelor’s degree preferred, or equivalent industry experience.
Required Skills:
Strong people leadership with a hands-on coaching style.
Market analysis, pricing strategy, and competitive positioning expertise.
Excellent written and verbal communication skills.
CRM reporting, forecasting, and data-driven decision-making.
Cross-functional collaboration with construction, operations, and marketing teams.
Apply today!
If you’re an Florida-based sales leader ready to step into a high-visibility role with real upside, we’d love to connect.
